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Marketing research essentials / Carl McDaniel Jr., Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 5th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Hoboken, N.J. : John Wiley, c2007Availability: Items available for loan: 1 Call number: HF5415.2 .M3825 2007.

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Introduction to marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 8th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mason, Ohio : Thomson/South-Western, 2006Availability: Items available for loan: 1 Call number: HF5415 .L36 2006.

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