Marketing research essentials / Carl McDaniel Jr., Roger Gates.

By: McDaniel, Carl DContributor(s): Gates, Roger H, 1942-Material type: TextTextLanguage: English Publication details: Hoboken, N.J. : John Wiley, c2007Edition: 5th international edDescription: 544 p. : ill. ; 28 cmISBN: 9780324366075Subject(s): Marketing researchLOC classification: HF5415.2 | .M3825 2007
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415.2 .M3825 2007 (Browse shelf (Opens below)) C.1 Available 001834

Includes bibliographical references and index.

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