Search Engine Marketing, Inc. : driving search traffic to your company's web site / Mike Moran and Bill Hunt.

By: Moran, Mike, 1958-Contributor(s): Hunt, BillMaterial type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : IBM Press/Pearson, 2009Edition: 2nd edDescription: xxxvi, 627 p. : ill. ; 23 cm. + 1 DVD-ROM (4 3/4 in.)ISBN: 0136068685 (pbk. : alk. paper); 9780136068686Subject(s): Internet marketing | Internet advertising | Electronic commerceLOC classification: HF5415.1265 | .M665 2009
Contents:
Why search marketing is important and difficult -- How search engines work -- How search marketing works -- How searchers work -- Identify your web site's goals -- Measure your web site's success -- Measure your search marketing success -- Define your search marketing strategy -- Sell your search marketing proposal -- Get your site indexed -- Choose your target keywords -- Optimize your content -- Attract links to your site -- Optimize your paid search program -- Make search marketing operational -- Explore new media and social media -- Optimize your web site search -- What's next?.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415.1265 .M665 2009 (Browse shelf (Opens below)) C.1 Available 001860
Audiobook University Of Fujairah
Main Library A/V HF5415.1265 .M665 2009 (Browse shelf (Opens below)) CD.1 Not for Loan (Restricted) 003891

Includes index.

Why search marketing is important and difficult -- How search engines work -- How search marketing works -- How searchers work -- Identify your web site's goals -- Measure your web site's success -- Measure your search marketing success -- Define your search marketing strategy -- Sell your search marketing proposal -- Get your site indexed -- Choose your target keywords -- Optimize your content -- Attract links to your site -- Optimize your paid search program -- Make search marketing operational -- Explore new media and social media -- Optimize your web site search -- What's next?.

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