Search Engine Marketing, Inc. : (Record no. 490)

MARC details
000 -LEADER
fixed length control field 01395cam a22002414a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080612s2009 njua g 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136068685 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136068686
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .M665 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moran, Mike,
Dates associated with a name 1958-
9 (RLIN) 1143
245 10 - TITLE STATEMENT
Title Search Engine Marketing, Inc. :
Remainder of title driving search traffic to your company's web site /
Statement of responsibility, etc. Mike Moran and Bill Hunt.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. IBM Press/Pearson,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 627 p. :
Other physical details ill. ;
Dimensions 23 cm. +
Accompanying material 1 DVD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Why search marketing is important and difficult -- How search engines work -- How search marketing works -- How searchers work -- Identify your web site's goals -- Measure your web site's success -- Measure your search marketing success -- Define your search marketing strategy -- Sell your search marketing proposal -- Get your site indexed -- Choose your target keywords -- Optimize your content -- Attract links to your site -- Optimize your paid search program -- Make search marketing operational -- Explore new media and social media -- Optimize your web site search -- What's next?.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
9 (RLIN) 39
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hunt, Bill.
9 (RLIN) 1144
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Use restrictions
          Main Library University Of Fujairah University Of Fujairah   11/15/2022   HF5415.1265 .M665 2009 001860 11/15/2022 C.1 11/15/2022 Book  
        Not for Loan Main Library University Of Fujairah University Of Fujairah   11/15/2022   A/V HF5415.1265 .M665 2009 003891 11/15/2022 CD.1 11/15/2022 Audiobook Restricted