Search Engine Marketing, Inc. : driving search traffic to your company's web site /
Moran, Mike, 1958-
Search Engine Marketing, Inc. : driving search traffic to your company's web site / Mike Moran and Bill Hunt. - 2nd ed. - Upper Saddle River, NJ : IBM Press/Pearson, 2009. - xxxvi, 627 p. : ill. ; 23 cm. + 1 DVD-ROM (4 3/4 in.)
Includes index.
Why search marketing is important and difficult -- How search engines work -- How search marketing works -- How searchers work -- Identify your web site's goals -- Measure your web site's success -- Measure your search marketing success -- Define your search marketing strategy -- Sell your search marketing proposal -- Get your site indexed -- Choose your target keywords -- Optimize your content -- Attract links to your site -- Optimize your paid search program -- Make search marketing operational -- Explore new media and social media -- Optimize your web site search -- What's next?.
0136068685 (pbk. : alk. paper) 9780136068686
Internet marketing.
Internet advertising.
Electronic commerce.
HF5415.1265 / .M665 2009
Search Engine Marketing, Inc. : driving search traffic to your company's web site / Mike Moran and Bill Hunt. - 2nd ed. - Upper Saddle River, NJ : IBM Press/Pearson, 2009. - xxxvi, 627 p. : ill. ; 23 cm. + 1 DVD-ROM (4 3/4 in.)
Includes index.
Why search marketing is important and difficult -- How search engines work -- How search marketing works -- How searchers work -- Identify your web site's goals -- Measure your web site's success -- Measure your search marketing success -- Define your search marketing strategy -- Sell your search marketing proposal -- Get your site indexed -- Choose your target keywords -- Optimize your content -- Attract links to your site -- Optimize your paid search program -- Make search marketing operational -- Explore new media and social media -- Optimize your web site search -- What's next?.
0136068685 (pbk. : alk. paper) 9780136068686
Internet marketing.
Internet advertising.
Electronic commerce.
HF5415.1265 / .M665 2009