Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill Irwin, c2009Edition: 5th international edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN: 9780071263931Subject(s): Service industries -- Marketing | Customer services | MarketingLOC classification: HD9980.5 | .Z45 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HD9980.5 .Z45 2009 (Browse shelf (Opens below)) | C.1 | Available | 001844 | |
| Book | University Of Fujairah | Main Library | HD9980.5 .Z45 2009 (Browse shelf (Opens below)) | C.2 | Available | 001849 |
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| HD9696.8.U64 F335 2011 The Facebook effect : the inside story of the company that is connecting the world / | HD9697.T452 M39 2001 Mobile commerce : opportunities, applications, and technologies of wireless business / | HD9980.5 .Z45 2007 Services marketing : integrating customer focus across the firm / | HD9980.5 .Z45 2009 Services marketing : integrating customer focus across the firm / | HD9980.5 .Z45 2009 Services marketing : integrating customer focus across the firm / | HD9981.5 .L68 2002 Principles of service marketing and management / | HD9981.5 .L68 2002 Principles of service marketing and management / |
Includes bibliographical references and index.
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