Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne DMaterial type: TextTextLanguage: English Publication details: Boston : McGraw-Hill Irwin, c2009Edition: 5th international edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN: 9780071263931Subject(s): Service industries -- Marketing | Customer services | MarketingLOC classification: HD9980.5 | .Z45 2009
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HD9980.5 .Z45 2009 (Browse shelf (Opens below)) C.1 Available 001844
Book University Of Fujairah
Main Library HD9980.5 .Z45 2009 (Browse shelf (Opens below)) C.2 Available 001849

Includes bibliographical references and index.

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