Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th international ed. - Boston : McGraw-Hill Irwin, c2009. - xxviii, 708 p. : ill., map ; 26 cm.
Includes bibliographical references and index.
9780071263931
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2009
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th international ed. - Boston : McGraw-Hill Irwin, c2009. - xxviii, 708 p. : ill., map ; 26 cm.
Includes bibliographical references and index.
9780071263931
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2009