Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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TextLanguage: English Publication details: New York, NY : McGraw-Hill/Irwin, c2012Edition: 13th international edDescription: xl, 640, 32, 10 p. : col. ill. ; 28 cmISBN: 9780071317023Subject(s): MarketingLOC classification: HF5415 | .M378 2012
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5415 .M378 2012 (Browse shelf (Opens below)) | C.1 | Available | 001847 |
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| HF5415 .K636 2016 Principles of marketing / | HF5415 .L36 2006 Introduction to marketing / | HF5415 .M297453 2005 Marketing principles and best practices / | HF5415 .M378 2012 Essentials of marketing : a marketing strategy planning approach / | HF5415 .O974 2000 The Oxford textbook of marketing / | HF5415 .P2342 2004 Introduction to marketing : theory and practice / | HF5415 .P2343 2014 Principles of marketing / |
Includes bibliographical references and indexes.
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