Essentials of marketing : (Record no. 496)

MARC details
000 -LEADER
fixed length control field 00771cam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110707s2012 nyua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071317023
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M378 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 1158
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 13th international ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 640, 32, 10 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.,
Titles and other words associated with a name Ph. D.
9 (RLIN) 1159
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
9 (RLIN) 1160
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library University Of Fujairah University Of Fujairah   11/15/2022   HF5415 .M378 2012 001847 11/15/2022 C.1 11/15/2022 Book