Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextLanguage: English Publication details: New York, NY : McGraw-Hill/Irwin, c2012Edition: 13th international edDescription: xl, 640, 32, 10 p. : col. ill. ; 28 cmISBN: 9780071317023Subject(s): MarketingLOC classification: HF5415 | .M378 2012
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415 .M378 2012 (Browse shelf (Opens below)) C.1 Available 001847

Includes bibliographical references and indexes.

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