Foundations of marketing / William Pride, O.C. Ferrell.
Material type:
TextLanguage: English Publication details: Boston : Houghton Mifflin Co., c2007Edition: 2nd edDescription: xxii, 537 p. : ill. ; 26 cmISBN: 9780618705009 (pbk. : student text); 0618705007 (pbk. : student text)Other title: At head of title: Pride-FerrellSubject(s): MarketingLOC classification: HF5415 | .P6584 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5415 .P6584 2007 (Browse shelf (Opens below)) | C.1 | Available | 001851 |
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Rev. ed. of: Pride-Ferrell foundations of marketing. 2004.
Includes bibliographical references and indexes.
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