Foundations of marketing / William Pride, O.C. Ferrell.

By: Pride, William M, 1942-Contributor(s): Pride, William M, 1942-. Pride-Ferrell foundations of marketing | Ferrell, O. CMaterial type: TextTextLanguage: English Publication details: Boston : Houghton Mifflin Co., c2007Edition: 2nd edDescription: xxii, 537 p. : ill. ; 26 cmISBN: 9780618705009 (pbk. : student text); 0618705007 (pbk. : student text)Other title: At head of title: Pride-FerrellSubject(s): MarketingLOC classification: HF5415 | .P6584 2007
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415 .P6584 2007 (Browse shelf (Opens below)) C.1 Available 001851

Rev. ed. of: Pride-Ferrell foundations of marketing. 2004.

Includes bibliographical references and indexes.

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