Foundations of marketing /
Pride, William M., 1942-
Foundations of marketing / At head of title: Pride-Ferrell William Pride, O.C. Ferrell. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xxii, 537 p. : ill. ; 26 cm.
Rev. ed. of: Pride-Ferrell foundations of marketing. 2004.
Includes bibliographical references and indexes.
9780618705009 (pbk. : student text) 0618705007 (pbk. : student text)
Marketing.
HF5415 / .P6584 2007
Foundations of marketing / At head of title: Pride-Ferrell William Pride, O.C. Ferrell. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xxii, 537 p. : ill. ; 26 cm.
Rev. ed. of: Pride-Ferrell foundations of marketing. 2004.
Includes bibliographical references and indexes.
9780618705009 (pbk. : student text) 0618705007 (pbk. : student text)
Marketing.
HF5415 / .P6584 2007