Introduction to marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextLanguage: English Publication details: Mason, Ohio : Thomson/South-Western, 2006Edition: 8th international edDescription: xlviii, 736 p. : col. ill. ; 29 cmISBN: 9780324323801Subject(s): Marketing | Marketing -- ManagementLOC classification: HF5415 | .L36 2006
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5415 .L36 2006 (Browse shelf (Opens below)) | C.1 | Available | 001835 |
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| HF5415 .K636 2010 Principles of marketing / | HF5415 .K636 2016 Principles of marketing / | HF5415 .K636 2016 Principles of marketing / | HF5415 .L36 2006 Introduction to marketing / | HF5415 .M297453 2005 Marketing principles and best practices / | HF5415 .M378 2012 Essentials of marketing : a marketing strategy planning approach / | HF5415 .O974 2000 The Oxford textbook of marketing / |
Includes bibliographical references (p. 702-717) and index.
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