Introduction to marketing /
Lamb, Charles W.
Introduction to marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 8th international ed. - Mason, Ohio : Thomson/South-Western, 2006. - xlviii, 736 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 702-717) and index.
9780324323801
Marketing.
Marketing--Management.
HF5415 / .L36 2006
Introduction to marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 8th international ed. - Mason, Ohio : Thomson/South-Western, 2006. - xlviii, 736 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 702-717) and index.
9780324323801
Marketing.
Marketing--Management.
HF5415 / .L36 2006