Introduction to marketing : theory and practice / Adrian Palmer.
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TextLanguage: English Publication details: Oxford ; New York : Oxford University Press, c2004Description: xxiv, 645 p. : ill. ; 25 cmISBN: 0199266271 (pbk.); 9780199266272Subject(s): MarketingLOC classification: HF5415 | .P2342 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5415 .P2342 2004 (Browse shelf (Opens below)) | C.1 | Available | 001842 |
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| HF5415 .M297453 2005 Marketing principles and best practices / | HF5415 .M378 2012 Essentials of marketing : a marketing strategy planning approach / | HF5415 .O974 2000 The Oxford textbook of marketing / | HF5415 .P2342 2004 Introduction to marketing : theory and practice / | HF5415 .P2343 2014 Principles of marketing / | HF5415 .P35 2011 Principles of marketing / | HF5415 .P658 2003 Marketing : concepts and strategies / |
Includes bibliographical references and indexes.
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