Introduction to marketing : theory and practice /
Palmer, Adrian.
Introduction to marketing : theory and practice / Adrian Palmer. - Oxford ; New York : Oxford University Press, c2004. - xxiv, 645 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0199266271 (pbk.) 9780199266272
Marketing.
HF5415 / .P2342 2004
Introduction to marketing : theory and practice / Adrian Palmer. - Oxford ; New York : Oxford University Press, c2004. - xxiv, 645 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0199266271 (pbk.) 9780199266272
Marketing.
HF5415 / .P2342 2004