Sage brief guide to marketing ethics.
Material type:
TextLanguage: English Publication details: Los Angeles : SAGE, c2012Description: viii, 218 p. ; 23 cmISBN: 9781412995146 (pbk. : acid-free paper)Subject(s): Marketing -- Moral and ethical aspects | Business ethicsLOC classification: HF5415 | .S228 2012
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5415 .S228 2012 (Browse shelf (Opens below)) | C.1 | Available | 001854 |
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| HF5415 .P658 2008 Marketing / | HF5415 .P6584 2007 Foundations of marketing / | HF5415 .R53 2013 Marketing 2012/2013 / | HF5415 .S228 2012 Sage brief guide to marketing ethics. | HF5415.12.I74 H36 2011 Handbook of Islamic marketing / | HF5415.125 .A286 2023 إدارة العلاقات مع العملاء : مدخل التسويق المبني على قواعد البيانات = Customer relationship managment (CRM) : database marketing approach / | HF5415.125 .A286 2023 إدارة العلاقات مع العملاء : مدخل التسويق المبني على قواعد البيانات = Customer relationship managment (CRM) : database marketing approach / |
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
Includes bibliographical references.
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