Sage brief guide to marketing ethics.

Material type: TextTextLanguage: English Publication details: Los Angeles : SAGE, c2012Description: viii, 218 p. ; 23 cmISBN: 9781412995146 (pbk. : acid-free paper)Subject(s): Marketing -- Moral and ethical aspects | Business ethicsLOC classification: HF5415 | .S228 2012
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415 .S228 2012 (Browse shelf (Opens below)) C.1 Available 001854

"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.

Includes bibliographical references.

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