Sage brief guide to marketing ethics. (Record no. 477)

MARC details
000 -LEADER
fixed length control field 00722cam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110210s2012 cau g b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412995146 (pbk. : acid-free paper)
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .S228 2012
245 00 - TITLE STATEMENT
Title Sage brief guide to marketing ethics.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 218 p. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Moral and ethical aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business ethics.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library University Of Fujairah University Of Fujairah   11/15/2022   HF5415 .S228 2012 001854 11/15/2022 C.1 11/15/2022 Book