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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

By: Lee, Nancy, 1945-Contributor(s): Kotler, Philip | Kotler, Philip. Social marketing Material type: Text

TextLanguage: English Publication details: Thousand Oaks, Calif. : SAGE Publications, c2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN: 9781412981491 (pbk. : alk. paper); 1412981492 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationLOC classification: HF5414 | .K67 2011

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	University Of Fujairah	Main Library	HF5414 .K67 2011 (Browse shelf (Opens below))	C.1	Available		001814

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Previous	HF5389 .R63 2000 Business etiquette : your complete guide to correct behaviour in business /	HF5414 .F34 2012 Foundations of marketing /	HF5414 .F73 2011 Social marketing casebook /	HF5414 .K67 2011 Social marketing : influencing behaviors for good /	HF5415 .B26 2008 Marketing /	HF5415 .B87 2011 Resistance is Useless : the Art of Business Persuasion /	HF5415 .D92 2002 Business marketing : connecting strategy, relationships, and learning /	Next