Social marketing : (Record no. 473)

MARC details
000 -LEADER
fixed length control field 00849cam a22002414a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110819s2011 caua g b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412981491 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412981492 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number .K67 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
Dates associated with a name 1945-
9 (RLIN) 491
245 10 - TITLE STATEMENT
Title Social marketing :
Remainder of title influencing behaviors for good /
Statement of responsibility, etc. Nancy R. Lee, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 502 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Prev. ed. entered under: Kotler, Philip.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Behavior modification.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 98
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
Title of a work Social marketing.
9 (RLIN) 98
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library University Of Fujairah University Of Fujairah   11/15/2022   HF5414 .K67 2011 001814 11/15/2022 C.1 11/15/2022 Book