Social marketing : influencing behaviors for good /
Lee, Nancy, 1945-
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th ed. - Thousand Oaks, Calif. : SAGE Publications, c2011. - xi, 502 p. : ill. ; 24 cm.
Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and indexes.
9781412981491 (pbk. : alk. paper) 1412981492 (pbk. : alk. paper)
Social marketing.
Behavior modification.
HF5414 / .K67 2011
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th ed. - Thousand Oaks, Calif. : SAGE Publications, c2011. - xi, 502 p. : ill. ; 24 cm.
Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and indexes.
9781412981491 (pbk. : alk. paper) 1412981492 (pbk. : alk. paper)
Social marketing.
Behavior modification.
HF5414 / .K67 2011