Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. RobertContributor(s): Tanner, John FMaterial type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006Edition: 3rd international edDescription: xxix, 683 p. : ill., charts ; 26 cmISBN: 9780071244381Subject(s): MarketingLOC classification: HF5415 | .D92 2006
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415 .D92 2006 (Browse shelf (Opens below)) C.1 Available 001821

Includes bibliographical references (p. 652-660) and index.

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