Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type: TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006Edition: 3rd international edDescription: xxix, 683 p. : ill., charts ; 26 cmISBN: 9780071244381Subject(s): MarketingLOC classification: HF5415 | .D92 2006Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | University Of Fujairah | Main Library | HF5415 .D92 2006 (Browse shelf (Opens below)) | C.1 | Available | 001821 |
Includes bibliographical references (p. 652-660) and index.
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