Business marketing : connecting strategy, relationships, and learning /
Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd international ed. - Boston, Mass. : McGraw-Hill, c2006. - xxix, 683 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 652-660) and index.
9780071244381
Marketing.
HF5415 / .D92 2006
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd international ed. - Boston, Mass. : McGraw-Hill, c2006. - xxix, 683 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 652-660) and index.
9780071244381
Marketing.
HF5415 / .D92 2006