The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan.

By: Morgan, Adam, 1969-Material type: TextTextLanguage: English Publication details: Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2004Description: xii, 336 p. : ill. ; 24 cmISBN: 0470860820 (cloth : alk. paper); 9780470860823Subject(s): Brand name products -- Management | Brand name products -- Psychological aspects | Brand name products -- Planning | Creative ability in business | Corporate cultureLOC classification: HD69.B7 | M665 2004
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HD69.B7 M665 2004 (Browse shelf (Opens below)) C.1 Available 002161

Includes bibliographical references (p. [324]-329) and index.

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