The pirate inside : building a challenger brand culture within yourself and your organization /

Morgan, Adam, 1969-

The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan. - Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2004. - xii, 336 p. : ill. ; 24 cm.

Includes bibliographical references (p. [324]-329) and index.

0470860820 (cloth : alk. paper) 9780470860823


Brand name products--Management.
Brand name products--Psychological aspects.
Brand name products--Planning.
Creative ability in business.
Corporate culture.

HD69.B7 / M665 2004