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Results of search for 'au:"Bitner, Mary Jo."'
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Bitner, Mary Jo
Gremler, Dwayne D.
Zeithaml, Valarie A.
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Customer services
Marketing
Service industries
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Services marketing : integrating customer focus across the firm /
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by
Zeithaml, Valarie A
|
Bitner, Mary Jo
|
Gremler, Dwayne D.
Edition:
4th international ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language:
English
Publication details:
Boston :
McGraw-Hill/Irwin,
c2007
Availability:
Items available for loan:
1
Call number:
HD9980.5 .Z45 2007
.
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Services marketing : integrating customer focus across the firm /
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by
Zeithaml, Valarie A
|
Bitner, Mary Jo
|
Gremler, Dwayne D.
Edition:
5th international ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language:
English
Publication details:
Boston :
McGraw-Hill Irwin,
c2009
Availability:
Items available for loan:
2
Call number:
HD9980.5 .Z45 2009, ..
.
Place hold
Add to cart
(remove)
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