Handbook of Islamic marketing / edited by Özlem Sandıkcı, Gillian Rice.

Contributor(s): Sandıkcı, Özlem | Rice, Gillian, Ph. DMaterial type: TextTextLanguage: English Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2011Description: xxi, 513 p. : ill. ; 26 cmISBN: 9781849800136; 1849800138Subject(s): Marketing -- Islamic countries | Marketing -- Religious aspects -- Islam | Consumption (Economics) -- Religious aspects -- Islam | Brand name products -- Religious aspects -- Islam | Islamic countries -- CommerceLOC classification: HF5415.12.I74 | H36 2011
Incomplete contents:
Morality and the marketplace -- Muslim consumptionscapes -- Marketing practices -- Globalization, politics, and resistance -- The future.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415.12.I74 H36 2011 (Browse shelf (Opens below)) C.1 Available 001861

Includes bibliographical references and index.

Morality and the marketplace -- Muslim consumptionscapes -- Marketing practices -- Globalization, politics, and resistance -- The future.

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