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Handbook of Islamic marketing / edited by Özlem Sandıkcı, Gillian Rice. - Cheltenham, UK ; Northampton, MA : Edward Elgar, c2011. - xxi, 513 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Morality and the marketplace -- Muslim consumptionscapes -- Marketing practices -- Globalization, politics, and resistance -- The future.

ISBN: 9781849800136 1849800138

Subjects--Topical Terms:
Marketing--Islamic countries.
Marketing--Religious aspects--Islam.
Consumption (Economics)--Religious aspects--Islam.
Brand name products--Religious aspects--Islam.

Subjects--Geographic Terms:
Islamic countries--Commerce.

LC Class. No.: HF5415.12.I74 / H36 2011