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Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.

by Dyer, Davis | Dalzell, Frederick | Olegario, Rowena.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Press, 2004Availability: Items available for loan: 1 Call number: HD9999.S74 P738 2004.

Handbook of Islamic marketing / edited by Özlem Sandıkcı, Gillian Rice.

by Sandıkcı, Özlem | Rice, Gillian, Ph. D.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2011Availability: Items available for loan: 1 Call number: HF5415.12.I74 H36 2011.

The business of brands / by Jon Miller & David Muir.

by Miller, Jon, 1971- | Muir, David, 1971-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004Availability: Items available for loan: 1 Call number: HD69.B7 M55 2004.

The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan.

by Morgan, Adam, 1969-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2004Availability: Items available for loan: 1 Call number: HD69.B7 M665 2004.

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