The business of brands / by Jon Miller & David Muir.

By: Miller, Jon, 1971-Contributor(s): Muir, David, 1971-Material type: TextTextLanguage: English Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004Description: xvi, 270 p. : ill. ; 24 cmISBN: 0470862599 (hbk. : alk. paper); 9780470862599Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Value addedLOC classification: HD69.B7 | M55 2004
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HD69.B7 M55 2004 (Browse shelf (Opens below)) C.1 Available 002130

Includes bibliographical references and index.

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