Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher HContributor(s): Wirtz, JochenMaterial type: TextTextLanguage: English Publication details: Boston : Prentice Hall, c2011Edition: 7th international edDescription: xxii, 626 p. : ill., map ; 29 cmISBN: 9780136107217Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingLOC classification: HF5415.13 | .L5883 2011
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415.13 .L5883 2011 (Browse shelf (Opens below)) C.1 Available 001836
Book University Of Fujairah
Main Library HF5415.13 .L5883 2011 (Browse shelf (Opens below)) C.2 Available 001837

Includes bibliographical references and indexes.

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