Services marketing : people, technology, strategy /
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th international ed. - Boston : Prentice Hall, c2011. - xxii, 626 p. : ill., map ; 29 cm.
Includes bibliographical references and indexes.
9780136107217
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .L5883 2011
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th international ed. - Boston : Prentice Hall, c2011. - xxii, 626 p. : ill., map ; 29 cm.
Includes bibliographical references and indexes.
9780136107217
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .L5883 2011