Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz.

By: Varnali, KaanContributor(s): Toker, Aysegul | Yilmaz, CengizMaterial type: TextTextLanguage: English Publication details: New York : McGraw-Hill, c2011Description: xii, 163 p. : ill. ; 22 cmISBN: 9780071743020 (alk. paper); 0071743022 (alk. paper)Subject(s): TelemarketingLOC classification: HF5415.1265 | .V367 2011
Contents:
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415.1265 .V367 2011 (Browse shelf (Opens below)) C.1 Available 001858

Includes bibliographical references and index.

Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.

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