Mobile marketing : fundamentals and strategy /
Varnali, Kaan.
Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz. - New York : McGraw-Hill, c2011. - xii, 163 p. : ill. ; 22 cm.
Includes bibliographical references and index.
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
9780071743020 (alk. paper) 0071743022 (alk. paper)
Telemarketing.
HF5415.1265 / .V367 2011
Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz. - New York : McGraw-Hill, c2011. - xii, 163 p. : ill. ; 22 cm.
Includes bibliographical references and index.
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
9780071743020 (alk. paper) 0071743022 (alk. paper)
Telemarketing.
HF5415.1265 / .V367 2011