MARKSTRAT3 : the strategic marketing simulation / Jean-Claude Larréché, Hubert Gatignon.

By: Larréché, Jean-ClaudeContributor(s): Gatignon, HubertMaterial type: TextTextLanguage: English Publication details: Cincinnati, Ohio : South-Western College Pub., c1998Description: xiii, 210 p. : ill. ; 28 cmISBN: 0538880899 (package); 0538867590 (pbk.); 053887743X (disk 1); 0538877448 (disk 2)Subject(s): Marketing -- Computer simulation | Management gamesLOC classification: HF5415.125 | .L37 1998
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415.125 .L37 1998 (Browse shelf (Opens below)) C.1 Available 001865
Book University Of Fujairah
Main Library HF5415.125 .L37 1998 (Browse shelf (Opens below)) C.2 Available 001866

Version 3 of the MARKSTRAT simulation software.

Includes index.

System requirements for accompanying computer disks: IBM PC, Intel 486 or Pentium processor, 4 MB memory, hard disk with at least 6 MB available storage, Windows 3.1 or Windows 95, laser or ink-jet printer.

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