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Larréché, Jean-Claude.

MARKSTRAT3 : the strategic marketing simulation / Jean-Claude Larréché, Hubert Gatignon. - Cincinnati, Ohio : South-Western College Pub., c1998. - xiii, 210 p. : ill. ; 28 cm.

Version 3 of the MARKSTRAT simulation software. Includes index.


System requirements for accompanying computer disks: IBM PC, Intel 486 or Pentium processor, 4 MB memory, hard disk with at least 6 MB available storage, Windows 3.1 or Windows 95, laser or ink-jet printer.

ISBN: 0538880899 (package) 0538867590 (pbk.) 053887743X (disk 1) 0538877448 (disk 2)

Subjects--Topical Terms:
Marketing--Computer simulation.
Management games.

LC Class. No.: HF5415.125 / .L37 1998