Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

By: McDonald, MalcolmContributor(s): Institute of MarketingMaterial type: TextTextLanguage: English Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007Edition: 6th edDescription: 675 p. : ill. ; 25 cmISBN: 9780750683869Subject(s): Marketing -- Management | Marketing -- PlanningLOC classification: HF5415.13 | .M369183 2007
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415.13 .M369183 2007 (Browse shelf (Opens below)) C.1 Available 001840

Includes index.

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