Marketing plans : how to prepare them, how to use them /

McDonald, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 6th ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2007. - 675 p. : ill. ; 25 cm.

Includes index.

9780750683869


Marketing--Management.
Marketing--Planning.

HF5415.13 / .M369183 2007