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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Series: McGraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill, c2002Availability: Items available for loan: 1 Call number: HF5415 .D92 2002.

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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Series: McGraw-Hill/Irwin series in marketingEdition: 3rd international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston, Mass. : McGraw-Hill, c2006Availability: Items available for loan: 1 Call number: HF5415 .D92 2006.

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