Marketing research essentials /

McDaniel, Carl D.

Marketing research essentials / Carl McDaniel Jr., Roger Gates. - 5th international ed. - Hoboken, N.J. : John Wiley, c2007. - 544 p. : ill. ; 28 cm.

Includes bibliographical references and index.

9780324366075


Marketing research.

HF5415.2 / .M3825 2007