Principles of service marketing and management / Christopher Lovelock, Lauren Wright.
Material type:
TextLanguage: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd edDescription: xix, 436 p. : ill. (some col.) ; 26 cmISBN: 0130404675; 9780130404671Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- ManagementLOC classification: HD9981.5 | .L68 2002
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HD9981.5 .L68 2002 (Browse shelf (Opens below)) | C.1 | Available | 001832 | |
| Book | University Of Fujairah | Main Library | HD9981.5 .L68 2002 (Browse shelf (Opens below)) | C.2 | Available | 002230 |
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| HD9980.5 .Z45 2009 Services marketing : integrating customer focus across the firm / | HD9980.5 .Z45 2009 Services marketing : integrating customer focus across the firm / | HD9981.5 .L68 2002 Principles of service marketing and management / | HD9981.5 .L68 2002 Principles of service marketing and management / | HD9999.S74 P738 2004 Rising tide : lessons from 165 years of brand building at Procter & Gamble / | HE7631 .S56 2001 Global telecommunications revolution : the business perspective / | HE9713 .E95 2005 The mobile multimedia business : requirements and solutions / |
Includes bibliographical references and index.
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