Principles of service marketing and management /
Lovelock, Christopher H.
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xix, 436 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
0130404675 9780130404671
Service industries--Marketing.--United States
Service industries--Management.--United States
HD9981.5 / .L68 2002
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xix, 436 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
0130404675 9780130404671
Service industries--Marketing.--United States
Service industries--Management.--United States
HD9981.5 / .L68 2002