Principles of services marketing / Adrian Palmer.
Material type: TextLanguage: English Publication details: London ; New York : McGraw-Hill, 2005Edition: 4th edDescription: 575 p. : ill. ; 24 cmISBN: 9780077107949Subject(s): Marketing -- Management | Service industries -- MarketingLOC classification: HF5415.13 | .P3242 2005Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | University Of Fujairah | Main Library | HF5415.13 .P3242 2005 (Browse shelf (Opens below)) | C.1 | Available | 001841 |
Includes bibliographical references and index.
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