Principles of services marketing /
Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 4th ed. - London ; New York : McGraw-Hill, 2005. - 575 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780077107949
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 2005
Principles of services marketing / Adrian Palmer. - 4th ed. - London ; New York : McGraw-Hill, 2005. - 575 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780077107949
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 2005