Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill, c2011Description: xii, 163 p. : ill. ; 22 cmISBN: 9780071743020 (alk. paper); 0071743022 (alk. paper)Subject(s): TelemarketingLOC classification: HF5415.1265 | .V367 2011
Contents:
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5415.1265 .V367 2011 (Browse shelf (Opens below)) | C.1 | Available | 001858 |
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| HF5415.1265 .M665 2009 Search Engine Marketing, Inc. : driving search traffic to your company's web site / | HF5415.1265 .T43 2023 التسويق الرقمي و العلاقات العامة في عصر الذكاء الاصطناعي و الميتافيرس : الآليات-الوسائل / | HF5415.1265 .T43 2023 التسويق الرقمي و العلاقات العامة في عصر الذكاء الاصطناعي و الميتافيرس : الآليات-الوسائل / | HF5415.1265 .V367 2011 Mobile marketing : fundamentals and strategy / | HF5415.129 .S75 2006 Marketing channels / | HF5415.13 .A25125 2008 التسويق خارج الصندوق / | HF5415.13 .H546 2013 Marketing strategy : the thinking involved / |
Includes bibliographical references and index.
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
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