Foundations of marketing / John Fahy, David Jobber.
Material type:
TextLanguage: English Publication details: Maidenhead. : McGraw-Hill, c2012Edition: 4th international edDescription: 359 p. : ill., charts ; 28 cmISBN: 9780077137014Subject(s): Business -- Marketing | MarketingLOC classification: HF5414 | .F34 2012
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5414 .F34 2012 (Browse shelf (Opens below)) | C.1 | Available | 001822 |
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| HF5387 .S614 1992 Ethics and excellence : cooperation and integrity in business / | HF5387 .S675 2009 Understanding business ethics / | HF5389 .R63 2000 Business etiquette : your complete guide to correct behaviour in business / | HF5414 .F34 2012 Foundations of marketing / | HF5414 .F73 2011 Social marketing casebook / | HF5414 .K67 2011 Social marketing : influencing behaviors for good / | HF5415 .B26 2008 Marketing / |
Includes bibliographical references and index.
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